Kylie Hudson is a marketing leader with a proven track record over almost 20 years in brand marketing, trade marketing, and insights roles in global corporates such as Sara Lee, Diageo and Carlton & United Breweries.
Kylie Hudson started her marketing career booking voiceover artists and jingle-makers in a radio production facility in Sydney, but was more interested in what went on before the ad was made. Crossing over into research, before going completely client side, its full spectrum marketing you get when you work with Kylie.
As a former Head of Planning, Kylie was tasked with building and embedding processes, enabling and mobilising teams of people to work within them. She planned and executed strategies and then measured, analysed and reported their successes and failures.
Since moving into the strategic consulting space in 2012, Kylie has really enjoyed gaining clarity and moving quickly into action for corporates, not-so-corporates and agencies alike – from all things alcoholic to retail spaces, coffee and even skateboards, each challenge is under-taken to get it to another level.
When not trying to answer the eternal question of “what really does drive demand?”, Kylie is always trying to get (and stay) fit, taxi her kids to their varying and many sporting commitments and renovate her 100 year old house.