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The Challenge:

Squad Ink was approached to develop the brand identity, packaging and website for the first independent distilling company in the City of Sydney for 160 years.  They in turn approached Tripod to partner with them and become their brand strategists to work together and bring it all to life.

The Work:


Tripod partnered with Squad Ink to develop the business plan, brand positioning, communications strategy and development of a distinctive brand name.

The Verdict:


Our strategic path resulted in the launch of the Archie Rose Distilling Co with its unique brand identity and cut through communications plan.

"Tripod's structured and intelligent approach to business planning and brand positioning resulted in us being able to clearly develop a unique brand identity and award winning package for the Archie Rose Distilling Co"


Terry Squadrito - Owner / Creative Director Squad Ink Branding Agency

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