The Challenge:

To improve the Revlon Marketing Team's functional knowledge around consumer and shopper insights to help unlock growth opportunities

The Work:

 

We developed an interactive and engaging training workshop to embed a consistent understanding of insights and a common language for the team.  The course was written to incorporate relevant, female-targeted case studies and engaging insight generation tasks.

 

The project also includes a live issue practice session where current Revlon business issues are used to further cement the insight tools and theories.

The Verdict:

 

"The Tripod team were great facilitators.  My team were fully engaged and benefitted from the tools and exercises.  We are now in the process of embedding the tools and language in our day to day practices which will add significant value to the way we do business."

 

Tracey Raso - Managing Director, Revlon Australia